Most of the people survey in this questionnaire (55%) are single which does suggest they are more likely to go to the cinema with friends or family. The people surveyed are therefore more likely to go with their partner as well as friends and family.
As majority of the people surveyed were young enough to be in the key demographic of teenagers and young adults, almost 80% are in education whereas only a very small percentage are unemployed so they are more likely to be able to afford to go to cinema on a regularly.
When asked if they enjoyed horror films, 55% of those surveyed answered that they did although just under 20% answered that it depends on the film so it is likely that horror films would be successful with younger people.
Those surveyed preferred supernatural horror films with over 60% saying so while the thriller and comedy types of horror where also quite popular. Gore was the least favourite sub genre which works in our advantage as many gore films have an 18 certificate that could mean some of the target audience wouldn't be able to see it if we chose to do a gore type trailer.
As over 80% of the respondents visit the cinema occasionally, it suggests they would need to be impressed by a films advertising and storyline before they went to see it.
The people surveyed had a range of favourite elements that were found in a horror film. The two clear favourites at 55% were possession and ghosts/spirits which is good for the group idea of a possession trailer. The least favourite choice is zombies which could suggest they are bored of the genre as many zombie films are very similar.
Many of the people who answered the questionnaire prefer to go to the cinema with their friends however family was also a popular choice. As many young people go to the cinema with friends, this is easy to target a main audience more carefully.
Out of the people surveyed, an equal amount of under 28% enjoyed both happy and mystery endings with a cliffhanger ending being the least favourite. This gives us an indication of how to end the plot of the story and what to hint at in our trailer.
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